Graduation Season Is Here: How Employers Can Attract and Retain the Next Generation of Talent

May 21, 2025

As caps fly and tassels turn, a new wave of job seekers is entering the workforce. Each spring, thousands of high school and college graduates step into the labor market—eager, anxious, and full of potential. For employers across the Midwest and beyond, this season marks a prime opportunity to attract fresh talent. But tapping into the energy of Gen Z workers requires more than just “help wanted” signs and competitive pay.

To succeed in recruiting and retaining these graduates, it’s crucial to understand what young professionals are looking for—and how your workplace can evolve to meet their expectations.


🎓 Who Are Today’s Graduates?

Today's young job seekers—mostly Gen Z (born between 1997–2012)—have lived through a global pandemic, social upheaval, and a rapidly shifting labor market. They're digital natives, socially conscious, and value-driven. They're also discerning job seekers, often weighing culture, flexibility, and purpose as heavily as compensation.


💼 What Are Young Workers Looking For in Employment?


Here’s what we’re seeing at Sedona Staffing when we talk with high school and college grads across Illinois, Iowa, and California:

  1. Flexibility & Work-Life Balance
    Many young employees prioritize schedules that support their lifestyle, mental health, or continuing education. Even for hourly roles, flexible shift options or understanding management can make a big difference.
  2. Clear Growth Paths
    Career progression doesn’t need to mean instant promotions—but they do want to see what comes next. Employers who outline training, development, or promotion pathways retain young talent far better than those who don’t.
  3. Positive Workplace Culture
    A respectful, inclusive, and purpose-driven environment matters deeply. Toxicity or indifference is a deal-breaker. Gen Z craves workplaces where they feel valued, not just used.
  4. Frequent Communication & Feedback
    Younger workers expect clear instructions, regular check-ins, and feedback—both positive and constructive. Silent management often leads to disengagement and ghosting.
  5. Meaningful Work
    Even in entry-level roles, young talent wants to understand how their job contributes to a bigger picture. They value authenticity and mission alignment, even in small ways.


📉 The Cost of Misalignment


Employers who ignore these preferences often experience high turnover, missed shifts, and poor retention. According to recent studies, Gen Z turnover costs U.S. businesses over $50 billion annually—much of which can be mitigated with more intentional onboarding, culture-building, and communication.


🤝 How Sedona Staffing Can Help You Bridge the Gap


At Sedona, we understand that staffing today isn’t just about filling seats—it’s about matching the right people to the right environments. Here’s how we can help employers adapt to the needs of today’s emerging workforce:

  • Candidate Insight & Screening
    We spend time understanding what motivates each candidate so we can align them with your business’s culture, not just the job description.
  • Flexible Staffing Models
    From temp-to-hire to direct placement, we help you find and onboard young talent at a pace and commitment level that works for both parties.
  • Retention Support
    We share real-time feedback from workers and offer strategies to improve retention, attendance, and engagement.
  • Onboarding & Soft Skill Coaching
    We help prepare candidates to meet your expectations—and help you understand theirs—so there are fewer surprises and more successful placements.



🧭 Navigating the New Workforce—Together


The influx of new graduates into the labor market offers immense opportunity—but only for employers who are ready to meet young talent where they are.


Let Sedona Staffing be your guide. From onboarding strategy to cultural alignment, we help bridge the gap between generations and make your workforce stronger, more adaptable, and more committed.



Ready to welcome the Class of 2025 into your workforce?


Let’s build a team they want to be a part of. Contact your local Sedona office to get started.